We take over critical workflows, and we own the outcome.
Marte builds and runs AI-native business functions for ambitious companies. Senior operators own the outcome.
Our research
The business of football, read by operators.
Our first annual Outlook reads what changed in the industry, and what to do about it before 2027/28.
Download the report→
Stories
The work, and the thinking behind it.
CaseThe making of an identity kit, US Lecce returns to adidas
The three stripes are back on giallorosso shoulders after 34 years. We coordinated the transition from in-house production to a global partner, with one rule: the shirt's meaning doesn't get touched.
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InsightThe club that is rebuilding match day
Two thousand people for a Serie D cup tie in Sanremo, a year after ordinary afternoons drew a few hundred. A small club with every ingredient already in place, an international boardroom, and the quiet work of wiring them together.
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InsightOne Year On. Three shifts between two Madrids, and one line nobody changed.
In October 2025 football was diagnosing its problems. In September 2026 it was transacting on them. Rights went from complaint to contracts, capital went from buying clubs to shaping competitions, and AI went from buzzword to budget line. The players' union said the exact same sentence both times.
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Built by AI + operators.
Built by people who've scaled complex systems and know the difference between advice and accountability.
About us→Industries
Different industries.
The same operating pressure.
The context changes. The need for faster systems, clearer ownership and measurable outcomes doesn't.
Sports & Entertainment
Consumer & Lifestyle
Industry & Manufacturing
